Trademark, Copyright, & Marketing Assistance
As technology and online marketing play a larger role in the construction industry, intellectual property issues are arising more frequently—and with higher stakes. SHC serves as lead outside trademark counsel to construction industry clients including the nation’s second-largest homebuilder, ENR Top 400 contractors, and major real estate developers.
We advise on trademark selection, clearance, usage, registration, licensing, and enforcement, and handle trademark opposition and cancellation proceedings before the USPTO Trademark Trial & Appeal Board. Beyond trademarks, we provide a full range of construction-focused IP and marketing support, including:
- Trademark and copyright licensing
- Copyright infringement and Digital Millennium Copyright Act (DMCA) defense
- Domain name disputes, including litigating UDRP complaints before WIPO
- Trademark infringement disputes and enforcement actions
- Brand selection, protection, and enforcement strategies